How One-To-One Service Is Improving The Digital Retail Experience
From access to 24/7 tech support to live chat with in-store associates, retailers are focusing on providing personal service and aid for customers, retaining a human element in a virtual world
View ArticleOp-Ed: The Marketing Potential Of Boomers And Un-Money
Founder and CEO of NYC-based marketing agency Renegade Drew Neisser explains how marketers can take cues from two speakers at PSFK's CX Conference who revealed the potential of the underserved...
View ArticleInterview: How A DTC Skincare Brand Builds Consumer Routines Using Customer...
Panacea's founder Terry Lee speaks about how he created a luxury DTC clean beauty brand that uses customer insights to build a gender-agnostic, tightly-curated, three-product skincare collection
View ArticleHow Brands Are Utilizing Augmented Reality To Build Consumer Engagement
From photo-realistic makeup simulation to AR sunglasses trial, both luxury and discount retailers are integrating digital mirrors into their brick and mortar locations to improve the IRL experience
View ArticleHow Retailers Are Creating Personalized Experiences With Customer Data
To personalize consumer experiences, retailers are creating activations at their physical retail locations to better understand their pain points and provide them with custom-tailored solutions and...
View Article[New report] Leveraging Data To Create Personalized Experiences
This research paper highlights innovative ways that companies are leveraging data and technology to create truly personalized experiences. In this digital age, a human touch is becoming increasingly...
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